2016 Midtown Studio Classes

-CHOICES the Movie-

Eyes are watching

 

 Eyes are watching

The cast list is up and you have just gotten the lead role. Excitement runs through your body and you race to call your parents, family and friends. You know that they will all be in the audience to see you in your next staring role. They have all been there before. It's not like anyone else is going to see you at Dr. Phillips High School in Orlando, Florida. Right? Right?

If you have read any of my other blogs, you know that I have a daughter who is an up and coming star in the performing arts. We have seen her perform every year since kindergarten. No big deal right. Of course we are super proud of her and excited that she is living the life she wants and owes it all to her gorgeous mother. 

In fact, this is her last year of college and she already has a 9-month contract for Norwegian Cruise line. How did she pull that off? She auditioned with thousands of performers that have every right to be there with her.

Remember that not-so-important high school lead role? Besides having a professional audition, my daughter had the opportunity to play Millie in Thoroughly Modern Millie and she was spectacular. She danced and sang and made the audience laugh. It was one of my favorite performances to date. 

As we speak, she is rehearsing for the Norwegian cruise line and the musical director recognized her. He remembered Nia as Millie in her high school performance. What? That ole thing! We can't help but think that she is there because of that performance. That performance where only family and friends were supposed to be. 

So this is my message to that high school performer, you may not know who is in the audience in your high school auditorium or music recital or sitting in the stadium, but if you are a true performer, do your best and they will remember you. It may even lead to a job one day. Sing on young one! 

I'm back!

Hello Gorgeous,

So you thought that you could get away from me? Well, guess what...I'm back! It is now the year 2015 and so much has happened. One thing is...I have an entertainment company now. My partner, Vonzel Reynold and I started the Midtown Entertainment Group, LLC. and we have hit the ground running.

I have chosen to post once a week about different things dealing with entertainment because, well, I have something to say. So, hit me up, subscribe and let's talk.

I am excited! Please feel free to send in topic requests and and share your vision for America. Okay, it doesn't need to get that deep, but we can keep it lose.

Twitter: @themidtownent
Instagram: midtownent

Talk to ya soon!

Enrika M. Sissle

The Gold Rush

In addition to the reality, “It’s who you know” in entertainment, the equally important is, “It’s what you know.”

There are many people in entertainment that get roles and opportunities because of who they know or who they dated (if they were still speaking). There are also those who got to where they are in the entertainment field because they work hard and learned as much as they could.

For creative people, Full Sail allows them the opportunity to learn what the pros know and at times more than what they know. With updated equipment and ampule opportunities to meet industry leaders and artists, Full Sail has been a welcomed challenge to my academic goals.

 I am receiving my masters in entertainment business on Friday September 6, 2013.  The program was designed as an online program so I was able to continue working in my field while earning my degree. There was many a nights that I needed to complete my daytime work and projects and still had homework to do. I had to push through and work hard.

Before this time in my life will come to an end, I started working with two partners to begin planning on opening a small theatre company and non-profit company. We hired a business consultant and have already begun the hard work of building from the ground up.

I am excited that I feel equipped to handle what is ahead and gathered many ideas from the courses that I received a Full Sail. I know about new programs, app and opportunities to make my company grow and be successful. Although I had some low moments in business finance, it still prepared me for my future.

A college like Full Sail is where artists can study and feel like themselves. Budget cuts in education have left the arts non-existent in schools today and creative people feel left out and out of place. To have an opportunity to study what we love is worth its weight in gold.

Thanks for reading,

Enrika M. Sissle

Control your destiny

Now that I am at the end of my educational journey with Full Sail University, my final business plan is due.  I have worked on my plan for one year now and I can honestly say that it is nowhere near completed.  Of course, I have turned in a plan but there is something I learned more valuable. What I mean by that is, after researching certain aspects of my plans, things seem to have changed from my original plans.

I did included my original plans in the blueprint but I am now seeing that maybe certain ideas and key concepts may not work as well as I thought they would for my particular market. Researching the market and how they spend their money has been eye opening for me. I had to ask myself questions like,  “Will I really have enough customers to open my doors?” I think it is a good idea, but will my target market think so also?

I want to start a business to fill a need that I feel is needed in my particular market. What I need to realize is that there may be others out there who have the same passion but may not have the funds to invest or even the time to participate.

I see that once you go through this process it is easy to become discouraged and down trotted about your ideas and plans. Your research my show that starting your business at this time may not be best. Maybe six months from now will be a better time to start the business that you want.

How I feel now, is that I have the drive to learn more about my market and how to tailor my plan to provide for their needs. I now know that my ideas may be a good but the “package” may not fit best for whom I want to serve.

This leaves me with a feeling of excitement and anxiety. I now feel that I am getting to know whom I want to help and exactly how I can do that and still make the money that I want to.

Business plans are not ever going to be written and then put into a drawer. Your mission and company purpose may stay the same but adapt. Timely adaption is how companies thrive and survive. I just hope that I am able to recognize the shift in my audience and remain current and relevant.

 Thank you, 

Enrika M. Sissle

To control your destiny

Developing my 60 second elevator pitch

In my last blog, I told you briefly about a business expert that I have recently found. His name is Tim Berry. The reason that I like Tim Berry is because I see his passion in his YouTube videos and I hear his experience, but mostly I trust him.

While doing research for this blog, I found his video on the “60 second pitch.”  I felt that this was something that I needed to fine tune and really develop. This blog is based on something that I plan to incorporate into my business and put it into my plan.  Having a pitch will give a listener a sneak preview of who and what my company does. Then I can have an opportunity to give them the figure and a more detailed description and vision by submitting my business plan later.

I am asked often what my business is about and to be honest, I tell what it does but not who we are. I feel that is a missed opportunity to sell my vision and plan.  This pitch will them help me change and fine tune my mission, description and goals in the plan.

Berry breaks down the 60-second pitch into four parts. Within those four parts there are goals that must be accomplished before moving onto the next. So, equally each part is 15 seconds. Those parts are, The Story, The Solution, The Difference and The Ask.  Let’s explain each one.

The Story

The story is designed to pull your listener in. You have to tell them why you felt the need to do something. Tell them why you felt the need to create. Berry explains that this is the time to give examples and a name to go along with the story. You want to create a sense of empathy and compassion. This allows the listener to open up to receive the next part.

The Solution

After the story, you want to tell the listener how your company can help the person in “The Story.” How exactly does your service and/or product solve the issue of the person in the first section? Do you make life easier? Do you create a new life for them? How does your product or service create a better life for that person and therefore others?

The Difference

A well-known book says, “There is nothing new under the sun.”  I do believe that. So you have to tell that listener, why and how are you difference from the other companies that are out there doing what you do. Is it your training? Your technology? Tell them the difference.

The Ask

Tell them briefly about the business here and then hit them with, ‘The Ask.” There is a reason why you are telling this particular person or crowd. What do you need from them to help your company? This is the time to express your need.

The pitch explains the, “Why” about your company. I believe that this is the most important section of your business plan. Your mission is important. You may think that it is just a few sentences, but ultimately your mission defines your goals, wants and plan.

Developing your pitch will put into words what you really want to do.

Resources:

http://timberry.com

http://www.entrepreneur.com/author/197

http://www.linkedin.com/in/timberry

http://youtu.be/_PUBulGR42o