Can an idea be marketed through the arts?

Hello Gorgeous, 

I was watching the entertainment show Omg!Insider and I was intrigued by one of the stories that featured viewing numbers on the new mini-series, The Bible. Omg!Insider stated that 27 million people tuned in to view the series and the day after the hash tag #thebible was trending number one.  This made me think about the possibilities of spreading the word around the world. This new mini-series proved that through entertainment, the message of Christians could be channeled into every home in America. 

My class right now at Full Sail is Artist and Product Management. When I saw this show in my hotel, I was writing a script about Noah's Ark. I thought, "What if your product was the bible?" How would that work? Mark Eriksson, who is a product manager, wrote in his article, What, exactly is a Product Manager?, “that a product manager must learn how to maximize the business value of the product.”  Does the bible have a business value? Can you make money off spreading the word of God? In my opinion, yes. However, I feel that your product is not the actual bible itself but more of an idea. Can use manage an idea? This was seen when President Obama was running for office in 2008. Through the message or idea of hope and change, a movement was started and eventually lead to the Obama’s election. The business value was implemented through t-shirts sales, buttons, artwork, dvd’s about his life, jewelry, bedding and so many other products.

Eriksson also add that, “you need to know everything about your market and your customer, and then mix all that information with a healthy dose of creativity to define a vision for your product.” This could be done through many diferrent medians.

Everyone feels as though they are familiar with the stories of the bible and the teachings of Jesus.  However, to see this interpretation of the Word is inspiring and engaging. If a product manager for a Christian company was looking at these trends and ways to capitalize on this growing interest, I feel that there is money to be made.

Spreading the word of the bible in this technological age has gotten much easier. With applications like Bible gateway the word is emailed to you daily and even motivational messages.

All a product manager would have to do is represent a Christian entertainment company and use the bible’s messages to sell their book, movies, apps and much more. This is a new way to think about product management.